Social Media & Meta Ads Strategy
MegaGen UK: Social Media and Meta Ads Strategy
Category: Dental Manufacturers (Implants)
Service Focus: Performance Marketing
Dora Drăgan
Social Media Manager
The Challenge
MegaGen UK’s social media presence lacked consistency and clear alignment with the global brand. Content was fragmented across platforms, making performance difficult to measure and limiting awareness and engagement among dental professionals. Social channels were active, but they were not yet functioning as structured marketing tools that support education, lead generation, and brand growth.
Spark’s Approach
Spark introduced a structured social media framework built around a three-stage funnel strategy: Awareness → Education → Conversion
This approach provided clear direction for both organic content and paid media. Visuals and tone were unified in line with HQ brand guidelines, creating a consistent and recognisable presence across channels.
Targeted Meta campaigns were then developed to support key products and solutions, including Blue Diamond, R2i3, and NOVAMag, ensuring that educational content and promotional messaging worked together to drive engagement and measurable results.
Results
- 1,600+ posts across Instagram, Facebook and LinkedIn
- +94% Instagram followers | +372K Facebook reach
- 179 leads via Meta Lead Forms | 1.6% CTR
- £22.5 avg CPL | 902K impressions
- Consistent branding for courses, products and webinars
- Continuous lead generation, stronger engagement and measurable ROI
Lessons we’ve learned
Education-led content performs best
Start A/B testing earlier
Niche markets require patience and consistency
Localised content outperforms HQ-only assets
Courses and webinars drive strong conversions
We’ve seen a clear increase in engagement, and the ads have successfully generated leads for our sales representatives — directly resulting in new sales. Excellent work.
Alga Zelda
Marketing Manager MegaGen UK
