Intractive for Intraoral Scanners
Liberty Dental Group: Discover the Benefits of Intraoral Scanners
Category: Dental Manufacturers (Implants)
Service Focus: Custom SaaS tools
Ana Visser
Marketing & Client Relations
Darius Zan
Senior Graphic Designer
The Challenge
Liberty Dental needed a clear and modern way to present its intraoral scanners without overwhelming clinicians with technical detail. The challenge was to translate deep product knowledge into clear design and interactive animations that explain the value of the technology in an engaging and accessible way. Existing materials lacked this balance, limiting their impact across sales and marketing channels.
Spark’s Approach
- Designed a benefit-first, visual storytelling flow
Simplified complex scanner technology into clear interactions
Positioned the experience as product exploration, not training
Build automated lead capture via Make, logic and webhooks
Synced leads directly to Google Sheets
Results
14-slide interactive product guide
Automated lead capture into Google Sheets
Multi-channel use
Higher engagement through interactive benefit exploration
Qualified leads delivered automatically via form
One asset serving marketing, sales and distributors
Lessons we’ve learned
Short, benefit-driven interactions are more effective than long technical explanations
Using interactive storytelling helped increase both engagement and understanding of the product
Connecting tools and platforms through automation saved time and made the workflow more efficient
Interactive assets performed best when users could explore information at their own pace
Spark turned our intraoral scanner presentation into a clear, interactive and measurable sales tool.
Head of Marketing
Liberty Dental Group
