Social Media Giveaway Campaign
Lumoral: Social Media Giveaway in Instagram
Category: Dental Manufacturers
Service Focus: Performance Marketing
Dora Drăgan
Social Media Manager
The Challenge
Lumoral UK had recently launched its Instagram account and was entering the UK market with very limited awareness and a small initial follower base. The challenge was to quickly build visibility, attract a relevant audience, and generate engagement. All without relying on paid advertising.
The campaign needed to create early momentum, introduce Lumoral’s clinical credibility, and establish a foundation for future educational and expert-led content.
Spark’s Approach
Spark designed a month-long Instagram giveaway campaign built to maximise organic reach and engagement for an early-stage account.
From there, we:
Selected a high-value Lumoral Starter Kit as the prize to attract a relevant, health-conscious audience
Designed simple, low-friction engagement mechanics (follow, like, tag, optional story share)
Framed the giveaway around Lumoral’s clinical credibility and key oral health benefits
Extended the campaign over a full month to allow organic momentum to build steadily
The approach balanced accessibility with premium positioning, ensuring the campaign attracted quality followers rather than short-term engagement only.
Results
+245 followers in one month (from ~30 to 275)
38,261 accounts reached (+749% vs previous month)
51,216 profile views (+770%)
7.82% engagement rate
Giveaway post became the top-performing post of the month
The campaign successfully kick-started Lumoral’s UK Instagram presence and created strong initial visibility and engagement.
Lessons we’ve learned
Giveaways are highly effective for early-stage brand awareness on new social accounts
Premium, high-value products attract more engaged and relevant followers
Longer campaign durations allow organic momentum to build more naturally
Simple mechanics lower barriers to entry and increase participation
The giveaway successfully kick-started Lumoral’s UK Instagram presence, delivering strong visibility and engagement while creating a solid foundation for future educational and expert-led content.
Marketing team
Lumoral UK
