Intractive for Interprox
Dentaid BeNeLux: Interprox, Game Changer
Category: Dental Manufacturers (Implants)
Service Focus: Custom SaaS tools
Tom Huigen
Managing Director
Darius Zan
Head of Design
The Challenge
Dentaid was preparing the relaunch of the Interprox interdental brush range. The product story was scientifically strong but complex. Dental hygienists needed clear guidance on PHD sizing, product selection and clinical relevance. Traditional brochures and static content were not sufficient to explain this in an engaging and practical way, nor did they drive interaction or sample requests.
Dentaid needed a scalable, educational format that could guide dental hygienists through the Interprox system, while supporting commercial activation across multiple channels.
Spark’s Approach
Together with the Dentaid marketing team, Spark first defined the target audience of the Intractive. The focus was deliberately placed on dental hygienists and on the questions they face in daily practice.
From there, we:
Translated complex clinical information into a clear educational narrative
Developed a full interactive script with multiple learning paths based on user interest
Designed decision-driven flows within the Intractive platform
Validated all content with Julia, a practicing dental hygienist featured in the experience
Recorded all content in the Spark studio for maximum quality and consistency
Designed, edited, and deployed the full experience within the Spark Intractive software
The result was not a digital brochure, but a guided product experience that educates, explains, and activates.
Results
700+ views within the first week after launch
High engagement across Dentaid’s digital channels
Significant increase in Interprox sample requests
Clear product understanding among dental hygienists
Reusable content for sales, education, and campaigns
The Intractive proved its value immediately as both an educational and commercial tool.
Lessons we’ve learned
Interactive education works better than static brochures
Decision-driven learning helps professionals choose faster
Validating content with real practitioners increases credibility
Clear structure turns education into activation
One interactive experience can serve sales, education, and marketing at the same time
Spark helped us turn a complex product story into a clear and engaging experience for dental hygienists. The Interprox Intractive combines education, interaction, and activation in a way we had not achieved before.
Marketing team
Dentaid BeNeLux
