Dentaid BeNeLux: META Campaign Visuals
Category: Dental Manufacturers (Dental Hygiene)
Service Focus: Marketing & Content
Darius Zan
Head of Design
The Challenge
Dentaid was experiencing declining performance from the existing visuals used in the VITIS Whitening social campaign. The challenge was to rethink the creative direction and develop two new visual variants that would refresh the look of the campaign, strengthen brand impact and improve engagement across social channels.
Spark’s Approach
Together with the Dentaid team, Spark reviewed the existing campaign visuals and identified how they could be adapted to perform more effectively on Meta platforms. The focus was on improving clarity, visual impact, and call-to-action performance.
From there, we:
Reframed the core visuals to increase impact in paid social
Created three creative variants in two Meta-ready formats
Redesigned text layouts and CTA for stronger engagement
Refined the assets through close client collaboration
The result was a refreshed set of Meta ads designed to maximise engagement while staying fully aligned with the existing campaign strategy.
Results
- 6 assets | 2 formats | 1080×1080 px; 1080×1920 px
- Approval and adoption of the new style for future campaigns
- Enhanced engaments
- Reusable assets for future campaigns
Lessons we’ve learned
- Setting fixed review rounds and timelines will help ensure focus and efficiency
- Repeated small adjustments slowed the design process
- While challenges remained, the process enhanced cross-team collaboration and introduced a more structured approach to online campaigns
The images fit the running campaigns and are already being used. Thanks for your work!
Jeffrey de Gruijter
Digital Marketer Dentaid BeNeLux
