Creating a Podcast Series
MINEC: “Between the Teeth” Podcast
Category: Research and innovation
Service Focus: Visuals and design
Marius Poienariu
Videographer
Cristian Drăgan
Videographer
The Challenge
MINEC Netherlands and MegaGen Benelux wanted to engage dental professionals through authentic, science-based conversations. Existing communication formats lacked the human touch and consistency needed to build stronger connection and long-term engagement. A new approach was required to present expert knowledge in a more accessible and engaging way.
Spark’s Approach
- Designed a complete visual identity: logo, thumbnails, intros and design system
- Created a physical logo element for the studio, adding a real, tactile presence
- Produced and filmed in the Spark Podcast Studio
(in Oisterwijk) - Delivered cross-platform assets for YouTube, Spotify and Brandhub
Results
- Adopted across the MINEC and MegaGen network
- Strengthened MINEC’s educational voice
- Unified visual identity across all platforms
- Expanded global reach and engagement
- Built a scalable creative framework for future episodes
Lessons we’ve learned
Ensuring a proper studio setup for every podcast project is essential, as it enables smoother recordings
Careful sound management is crucial, since audio quality directly affects the listening experience
Providing clear guidance to guests before recording helps improve flow and on-camera confidence
The continued demand for podcast formats shows strong potential for future growth
Maintaining visual consistency across episodes strengthens recognition and the overall series identity
“Between the Teeth” podcast became more than a series. It’s now a recognizable communication tool within the MINEC and MegaGen community.
Koen van Vugt
Marketing Manager MegaGen Benelux
